Imaginative: IMAGINATVIE ARTS APRIL 2020 BRANDING/ Logo Design

I need to apologize for this getting out late. I have had a few things that I've struggled with this last week that got in the way of me getting this ready. So I am sorry. That being said. Don't worry too much about this week. It should be fun. If you don't have enough time just do what you can. I will not be doing multiple classes. I'll just set it up as an apprentice level and that's what we'll focus on.

-APPRENTICE-
STUDY AND LEARN

• Read How to Seduce a Sasquatch pg. 90- the end.

• Read What is Branding and Why is it important?

• Read Six Reasons Branding is More Important Than Ever Before

• Watch 9 Brand Design Elements

• Watch Aaron Draplin Logo Design Challenge

• Read History of the Apple Logo

• Read Secret Messages in Logos

• For fun- Watch The Incredibles.

• Watch New Church Symbol

KNOW AND UNDERSTAND

• While reading How to Seduce a Sasquatch write some thoughts in your common place book. Which advice do you agree with? What don't you like? How can applying these things help you?

• While reading What is Branding and Why is it important? - Look for what goes into a brand. Is it more than a logo? How does branding help a company communicate what they are trying to do? Record your thoughts and impressions.

• While reading Six Reasons Branding is More Important Than Ever Before - Think about why branding is important. What brands influence your decisions? Should a brand's political ideas matter(ie. Chick Fil-A, Nike, etc.)? Record your thoughts.

• While watching 9 Brand Design Elements - Theres a lot that goes into creating a brand ID. It is way more than just the logo. What things had you not considered? Where do you see brands doing this well? Do you see any that don't work well?

• While watching Aaron Draplin Logo Design Challenge - This guy is awesome. I love how simple and impactful his logo work is. He is going to show you how he works in Adobe Illustrator. Pay attention to his process, you do not need to work in illustrator (it is a great tool that makes this kind of work quicker and smoother) but think about how you can use his methods to help you when designing a logo.

• While reading History of the Apple Logo and Secret Messages in Logos - I love looking at logos. Looking for hidden messages or other cool things. Logo's can say a lot more than just a shape and some colors. What logos are impactful to you? What logos stand out? Do you have a favorite? Do you hate any logos?

• Watch The Incredibles- What kind of logos do the many super heroes have? Do the different characters have a "brand"? What does their brand tell you about them? Can you predict how someone will act based on their branding? Do you have a brand? Do people know who you are and how you will act?

• Research a company logo. Tells us what you can about it. Has it changed over time? Does it convey a message? What does it mean? How do the colors affect you? What do you like about the logo? Prepare a 2 minute presentation about it we can share on thursday.

BECOME AND SERVE

• Write in your journal about your "brand." Who do you want to be? What steps can you take to change yourself to be that person. If you had a logo that communicated that to someone else what would it be?

ADDITIONAL HELPS.

FAMOUS LOGOS